UX Design / Prototype Proposal and Group Report

on

 28.08.2023 - 23.09.2023 
Angelyn Valencia/ 0349573 / Bachelor of Design (hons) in Creative Media
UX Design
Prototype Proposal and Group Report

INSTRUCTIONS


Design Brief

TASK

In the first week, we were divided into groups to create an app prototype for a fashion niche. After some discussions, my groupmates and I chose high-platform boots as our product for the app. Since our product combines cute and edgy, we decided to name our brand "KawaiiCrypt", Kawaii, meaning cute in Japanese and Crypt, meaning an underground room or vault. 
   Fig. 1.0 High-Platform Boots

   Fig. 1.1 Moodboard

We then compiled references for the style we are going for, and decided on an art direction for the app. 

 Fig. 1.2 Typeface Drafts

Other than that, we compiled four different user personas for our target users, and determined each of their empathy maps and user journey maps. The empathy map is empathizing with the personas by determining what they say, think, does, feels, pains, and gains. The user journey map shows the journey of each persona in making a buying decision. We focused on awareness, research/consideration, decision, service/delivery and post purchase.

Fig. 1.3 User Personas

Fig. 1.4 Empathy Map

Fig. 1.5 User Journey Map

After we all created our each and own personas, we started creating the wireframes for our app in figma.
We also did a group report in which we analyzed from our individual reports on the apps we have chosen to do a research on.

Final Proposal Slides
Fig 2.0 Final Proposal Slides

REFLECTION


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