19.09.2023 - 3.10.2023 (Week 4 - Week 6)
Angelyn Valencia/ 0349573 /
Bachelor of Design (hons) in Creative Media
Collaborative Design
Practice
Task 2
INSTRUCTIONS
TASK 2
Week 4
For this second task, we did deeper research on the visuals to develop a
definite art direction. We had a discussion on what the client wanted
and developed the idea in miro.
Fig. 1.0 Ideation Board
June and I were assigned to design the mascot. I did some research on
existing mascots and decided to go for a very similar design to the one
the clients have picked as a reference. Below are my final sketches of
the mascot.
Fig. 2.0 Mascot Design First Attempt
Fig. 2.1 Mascot Design (Line Art) First Attempt
Week 5
This week, we refined our art direction and started designing and
developing our ideation.
Fig. 3.0 Revised Ideation
Fig. 3.1 Mascot Design Revised
I decided to utilize Hadiya's research on her first and initial logo
design about spirals and how it is often associated with nature and
health. However, in our tutorial session, Ms. Lilian said it wasn't a
significant thing to focus on since spiral could mean several things at
once.
Fig. 3.2 Chosen Mascot Designs
We presented the sketches created by both June and myself to the client,
who then selected specific designs from each of us. Eventually, they
ended up deciding that they wanted June's character design with my art
style, so I continued refining June's design with my art style.
Fig. 3.3 Final Mascot Design
Here's the final mascot design for task 2 with several poses after all the
feedback.
While June and I worked on the mascot, Hadiya worked on the logo.
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Fig. 3.4 Final Logo Design
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Fig. 3.5 Advertisement Video Progression
June and Harpreet worked on the social media.
Fig. 3.6 Social Media Progression
Week 6
This week, we presented our designs and our overall design approach to the
clients.
Fig. 4.0 Presentation Slides
Fig. 4.1 Project Docs Slides
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