28.03.2022 - 18.03.2022
Angelyn Valencia / 0349573
Advanced
Typography / Bachelor of Design (Hons) in Creative Media
Task 3: Type
Exploration & Application
INSTRUCTION
TASK
In this particular task we were assigned to develop a font that is intended to solve a larger problem or meant to be part of a solution in the area of your interest be it graphic design, animation, new media or entertainment design or any other related area not necessarily reflecting your specialisation or explore the use of typeface in your area of interest, understand its existing relationship, identify areas that could be improved upon, explore possible solutions or combinations that may add value to the existing typeface.
My area of interest, is in Entertainment design. In this task, I wanted to explore the use of typeface in movie covers specifically in the genre of horror/thriller/mystery and add more value to the typeface used in those areas.
Proposal
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Fig 1.1 Idea Proposal
The idea is to redesign a horror movie poster, specifically the classic horror
movie from 1931, "Frankenstein" movie poster. I want to create an improved
version and a modernized version using a typeface that has more relation to
the story and without losing its originality. I see that the typeface used in
that particular poster doesn't really fit the story and doesn't scream horror
and that the background image carries it.
Visual Research
Fig 1.2 Inspiration
I searched for inspiration through Pinterest and found one that I eventually used as a reference for my typeface. I thought serif would be best and would really scream horror while still maintaining elegance which would really work with my project as I plan to make a modernized version of the 'Frankenstein' movie in 1931.
Design Process
Fig 1.3 Rough Sketch
Figure 1.3 shows the rough sketch I did after doing my visual research and referring to the reference I got. I did some explorations and experimentations with it, but I ended up
with this one specific typeface I roughly sketched.
Fig 1.4 Digitizing Process in AI
Fig 1.5 Digitizing Process in AI
The next thing I did was create the typeface using the shape tool as well as the pen tool. I freehanded most of the letters with the pen tool, following my sketch by overlaying the working layer to the sketch layer as well as referring to the reference I found. I also created a 3 x 5 grid to keep the size consistency of each letter and created several guidelines in order to keep the typeface clean. I also used the shape tool and created rectangular shapes to measure the thickness of the strokes in order to keep the consistency in every letter.
Fig 1.6 Digitizing Process in AI
One thing I did was zooming out a lot and taking a step back to see the overall view of the letters in order to keep the consistency as well as the readability from afar. Since I am making a typeface that will be used specifically for the title of a movie poster, I feel like that is the most important matter.
Fig 1.7 Digitizing Process in AI
I continued with the rest of the letters and refined each letter to make it more clean and readable, I personally struggled with the letter "A","M", and "N", so as can be seen in figure 1.6, I skipped those letters and did the other letters first and got back to it eventually. I also ended up changing the design for the letter "K" because I feel like it was too generic.
Fig 1.8 Final Typeface with guidelines
As for the numbers, I referred to the typeface I created for the letters and freehanded it with the pen tool except for number 8 and 0 where I used the ellipse tool and pathfinder tool. For the numbers, I was aiming to make the upper part of the numbers heavier than the bottom so that's what I kept in mind while doing them. For the punctuations, I used the ellipse tool and pen tool.
Fig 1.9 Final Typeface Design
Fig 1.10 Final Typeface Design in JPEG
Fig 1.11 Fontlab Process
I moved each of them to fontlab to create a proper typeface.
Fig 1.12 Poster Design Process in Photoshop
I started creating the movie poster in Adobe Photoshop. I searched for a
Frankenstein picture and use it as the main picture for the poster. I then
used the typeface i just made in Fontlab and applied it to the poster. I
experimented a lot with the effects in order to fit the poster the best. I
ended up adding a plain black background, and lightning overlays, as well as
applying motion blur and liquify to the text as an effect. For the other
texts, I followed the content of the original poster, and I used Bodoni 72
Smallcaps as the typeface.
Fig 1.13 Final Poster Design in JPEG
Final Submission
Fig 1.14 Final Typeface Design in JPEG
Download Link: Frankentype Regular
Fig 1.15 Final Typeface Application in JPEG
Fig 1.16 Final Typeface Application in JPEG
Fig 1.17 Final Submission in PDF
FEEDBACK
Make sure that this project's purpose is to solve a problem.
REFLECTION
Experience:
I thoroughly enjoyed doing this task although one thing I struggle with is
time. I had a hard time finding the idea because I was doing other tasks
from other modules as well. So I was a bit late in finding the idea and as
a result, the whole designing process was also postponed/late. I have
learned a lot from the previous semester, and the tasks I did previously
so I can say that I know a bit better about what I'm doing this time
compared to last semester.
Observation:
I see that consistency is important in creating a typeface in order to not
only escalate the aesthetic but also the readability.
Findings:
I find that the process of creating a typeface requires a lot of
observation and precision, especially in the process of refinement.
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