Design Research Methodology / Primary Data

on

28.03.2022 - 07.06.2022 (Week 1 - Week 14)
Angelyn Valencia / 0349573
Design Research Methodology / Bachelor of Design (Hons) in Creative Media
Primary Data

LECTURES

Data Collection
Data collection is a term used to describe a process of preparing and collecting data. Systematic gathering of data for a particular purpose from various sources, that has been systematically observed, recorded, organised. Data are the basic inputs to any decision-making process in business.

Purpose of Data Collection
  • To obtain information
  • To keep on Record
  • To make decisions about important issues
  • To pass the information on to others
Primary Data
  • The data which are collected from the field under the control and supervision of an investigator.
  • Primary data means original data that has been collected specially for the purpose in mind.
  • This type of data are generally a fresh and collected for the first time.
  • It is useful for current studies as well as for future studies.
Secondary Data
  • Data gathered and recorded by someone else prior to and for a purpose other than the current project. 
  • It involves less cost, time and effort. 
  • Data that is being reused usually in a different context.

INSTRUCTION

TASK

Task 3: Research Implementary - Primary Data
For this task, we were expected to think of how will we conduct our primary research and design the questions, do the data collection as well as the analysis for the outcome.


FEEDBACK

Dr. Hayati said that my research requires a qualitative approach more than a quantitative approach. She said it was okay to do a quantitative approach as long as it is still given to experts because my research requires knowledge from people that has experience in this area.

REFLECTION

This particular assignment was certainly a lot more enjoyable than the last one. At first, I proposed a quantitative research approach to the general public but Dr. Hayati said my research requires experts based on the topic I was doing my research on. She said it was okay to do a quantitative research, but I still had to do it with experts and I had to find at least 20 respondents for it. I contacted over 20 experts but only 5 of them responded. I only contacted experts with legit experience and achievements since I wanted to get the most quality from the answers. Hence, they were harder to reach. Summarizing the data collected was also pretty challenging since the results vary, answering all the open-ended questions with different opinions and viewpoints. Nevertheless, I had fun doing this assignment because the responses were very interesting.

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